Data Driven Marketing

Marketing services and solutions based on fact, not fiction

DISCOVERY

We do not profess to know your business or your customers. Only through tailored discovery can we understand how best to proceed.

CAMPAIGN

With data on hand we build campaigns that deliver. The right message, to the right person, at just the right time.

DATA

Once a campaign is live the fun really starts. We begin structured testing of copy, images and call to action text.

About us_

We are a data driven marketing agency. Our focus is on delivering brilliantly creative marketing and eCommerce campaigns based on insight and data. We have simplified the process of getting from brief to production by using structured discovery to help define creative and target media spend.

Our process_

We use an agile project management methodology that focuses on gaining a deep up-front understanding of business objectives and then translating them into ‘user requests’. We manage delivery of each request through project management software shared with our clients.

DISCOVERY

Our comprehensive discovery process combines internal staff interviews and surveys with externally collected data on your target audience. All data is then analysed and detailed in a comprehensive report that can be used to help validate your brand positioning and create a targeted media plan.

MEDIA

We take the subjectivity out of media plans and use our discovery to deliver insight on the best media channels to deliver on your objectives. Our approach interlinks identified channels to give a single truth in terms of performance. This ensures quality by media channel can be measured and reported on for every campaign.

CAMPAIGN

Best-of-breed software underpins everything we do. Combined with deep analytics we can ensure your customer is nurtured through to a considered sale. By combining GDPR compliant drip email campaigns with programmatic ad automation we deliver a seamless customer experience and increase intent to purchase.

REPORTING

Using cloud-based business intelligence systems and the latest tracking tech we deliver campaign data that actually means something. Be it workforce planning or quality-of-hire by media audience, we’ve got your campaign covered. We provide live dashboard feeds and comprehensive reports.

Image testing_

Our discovery is all about understanding how to contextually market to your target audience.

Click below to take our quick image test

 
 
 
 

Services_

Whatever services you are looking for our engagement process begins with a detailed analysis of your business, customers, and market offering. We then work with you to establish an ideal customer profile, a problem you can solve for them, and build you all the assets you need to begin a campaign.

Web Design

We design websites that convert. Be it eCommerce or a simple online brochure for customers to view your services. We’ve got you covered.

Paid Social

Paid social is a powerful marketing tool. Our up front data analysis ensures optimised spend and targeted media distribution across multiple channels.

PPC & Display Ads

Google is one of the most powerful channels to market your business or products. We use deep data analysis to ensure you get the best value.

Marketing Strategy

We can help develop a scalable go to market plan that delivers results fast. Our up-front discovery process ensures hyper-optimisation.

Data & Analytics

Good marketing data can transform your business. The data and analytics services we provide will help you make great business decisions.

Email Marketing

Regular emails to your customers are essential to keep them engaged with your business. Do it right and you will drive new revenues at minimal cost.

 

Interested? Can we tell you more?

Our work_

We provide all services necessary to run successful, data driven digital campaigns. Some examples of our clients, results and the work we’ve done for them can be found below.

YogaDownload

YogaDownload was the first business to globally deliver online yoga classes.

Hot Octopuss

Luxury brand Hot Octopuss needed a full eCommerce refresh.

Leconfield

Leconfield needed a microsite fast to underpin their promotional activities.

Contact us_

We’d love to hear from you. Please complete the form below and we’ll be in touch to discuss your requirements.

email: info@dropconsult.com