Data Driven Marketing

only what works

DATA AT A HUMAN SCALE

We put people first. Because marketing data is human behaviour expressed as numbers.

JUST A DROP

To influence human behaviour you have to look beyond the obvious. To find and harness the subtle insight.

SMALL DATA

We are more than Big Data. We are Small Data. It’s only what works.

Our process_

Using an Agile project management methodology, we gain a deep up-front understanding of your business objectives, then translate them into ‘user requests’.

Routine inspection of requests allows us to adapt on the go, removing the unnecessary and leaving only what works.

DISCOVERY

Our comprehensive discovery process combines internal staff interviews and surveys with externally collected data on your target audience. All data is then analysed and detailed in a comprehensive report that can be used to help validate your brand positioning and create a targeted media plan.

MEDIA

We take the subjectivity out of media plans and use our discovery to deliver insight on the best media channels to deliver on your objectives. Our approach interlinks identified channels to give a single truth in terms of performance. This ensures quality by media channel can be measured and reported on for every campaign.

CAMPAIGN

Best-of-breed software underpins everything we do. Combined with deep analytics we can ensure your customer is nurtured through to a considered sale. By combining GDPR compliant drip email campaigns with programmatic ad automation we deliver a seamless customer experience and increase intent to purchase.

REPORTING

Using cloud-based business intelligence systems and the latest tracking tech we deliver campaign data that actually means something. Be it audience growth through Google Ads or conversion increase through Email, we’ve got your campaign covered. We provide live dashboard feeds and comprehensive reports.

Services_

That serve your business.

Data, at a human scale, drives everything we do. Through upfront and continual Discovery, we deliver services based on growth metrics and ROI.

PPC & DISPLAY ADS

Google is one of the most powerful channels to market your business or products. We use deep data analysis to ensure you get the best value.

PAID SOCIAL

Paid social is a powerful marketing tool. Our up front data analysis ensures optimised spend and targeted media distribution across multiple channels.

EMAIL

When done right, Email Marketing can deliver some of the highest ROI available through Digital means.

DATA & ANALYTICS

Good marketing data can transform your business. The data and analytics services we provide will help you make great business decisions.

WEB DESIGN

We design websites that convert. Be it E-commerce or a simple online brochure for customers to view your services. We’ve got you covered.

SEO

Google uses 810 unique Search Engine Results Page (SERP) features. If you haven’t got time to work through them all for each of your web pages, we can help.

  

Can we tell you more?

Our work_

We provide all services necessary to run successful, data driven digital campaigns. Some examples of our clients, results and the work we’ve done for them can be found below.

YogaDownload

YogaDownload was the first business to globally deliver online yoga classes.

Hot Octopuss

Luxury brand Hot Octopuss needed a full eCommerce refresh.

Leconfield

Leconfield needed a microsite fast to underpin their promotional activities.

Contact us_

We’d love to hear from you. Please complete the form below and we’ll be in touch to discuss your requirements.

email: info@dropconsult.com