Marketing based on fact, not fiction
.. and when we say “unusual” we mean the dreaded R word of Recession. During 2020 we have witnessed the most unusual of times. The global pandemic response is affecting, and will continue to affect, businesses of all sizes in almost all industries throughout the world. Since the beginning of the lockdown, there has been…
Read more
Most people who have a website, whether custom design and hosted or designed from one of the self-build platforms you will know that organic search engine reach is as important as the design and interface itself. Without putting in effort in to your sites SEO you cannot expect to ever appear high up on the…
Read more
Consumer Packaged Goods companies or CPG’s are due to the nature of their sales model less likely to have insights directly from their consumers. Due to the fact that CPG companies tend to sell their products in third party retail distribution channels presents consumer packaged goods companies with difficulties building a picture of first party data for even…
Read more
Historically Direct to Customer marketing was how sales companies marketed their goods, usually through catalogues or direct mailings. The new world of eCommerce technology allows brands to manage their digital shops directly, interacting with target customers and providing a fully personalised service. Digital personalised customer marketing and the additional ‘leg-work’ often requires direct oversight from…
Read more
Regardless of what you are selling online, I bet you’d like to sell more with ecommerce optimisation! Conversions are the most important factor for any e-commerce business. By increasing your conversion rate, your business will generate more revenue, therefore ensuring you have the best optimisation at all stages of your customers journey the more likely…
Read more
