Marketing based on fact, not fiction
According to Wikipedia there are over 115 different biases that affect our decision making skills. If you have the responsibility to make your direct to consumer experience profitable, these biases open up a gold mine of opportunities. Scarcity Bias For example, today you can’t go to many travel sites without seeing messages like “Only 5 rooms left at this…
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Creating a successful multi-channel strategy requires continuity and careful planning in order to offer your customers a consistent experience, regardless of the channel they utilise. Literally millions of businesses operate multi-channel sales strategies; this involves listing and selling their products across more than one online sales channel. Multi-channel sales funnels are basically a “no-brainer”, the more markets you are in (Amazon, eBay etc.) the more sales you will make, however managing this well is the…
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There are many ways in which you can improve your e-commerce website or app and there are lots of points at which you may lose your potential customer. We have collected our top 10 tips to ensure the best lead to conversion rate! Using one or two will help, making sure you are doing all of these hacks will make your store…
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Marketing Automation – Processes that can save time and earn money! Marketing technology is moving at a rapid pace that is enabling businesses to reach more potential customers and better engage existing ones. So, if you are still stuck with excel sheets it’s time to re-examine how you can bring the benefits of marketing automation efficiency to your business. Using…
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On average automated emails get far higher open rates, produce increase in click-through rates, and generate a whopping 300% more revenue than standard promotional emails. But how do you get to this 300% increase you ask? We answer – Use effective automation! Marketing automation is a powerful tool to engage customers, and marketing teams and consultants are taking…
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The global pandemic of 2020 has turned the economies of major nations on their heads. Our high-streets fell silent, major multinationals had to furlough vast swathes of their workforce, car factories swapped their offering to support the health services by producing ventilators, for almost all of us life changed completely overnight. As the second half of this year unfolds, the detrimental impact on the economy is becoming increasingly evident and many businesses are…
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Everyone who works in Digital Marketing will tell you that email capture is the key to leveraging your network and this in turn will drive sales. But are they always the people you want to engage with? Are they people that are not just subscribers but also prospective sales? There is little value in having a huge email database (GDPR compliant one of…
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Most people who have a website, whether custom design and hosted or designed from one of the self-build platforms you will know that organic search engine reach is as important as the design and interface itself. Without putting in effort in to your sites SEO you cannot expect to ever appear high up on the…
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Consumer Packaged Goods companies or CPG’s are due to the nature of their sales model less likely to have insights directly from their consumers. Due to the fact that CPG companies tend to sell their products in third party retail distribution channels presents consumer packaged goods companies with difficulties building a picture of first party data for even…
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Historically Direct to Customer marketing was how sales companies marketed their goods, usually through catalogues or direct mailings. The new world of eCommerce technology allows brands to manage their digital shops directly, interacting with target customers and providing a fully personalised service. Digital personalised customer marketing and the additional ‘leg-work’ often requires direct oversight from…
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