How Direct to Customer Marketing can work for your small business in 2020
Historically Direct to Customer marketing was how sales companies marketed their goods, usually through catalogues or direct mailings. The new world of eCommerce technology allows brands to manage their digital shops directly, interacting with target customers and providing a fully personalised service.
Digital personalised customer marketing and the additional ‘leg-work’ often requires direct oversight from a dedicated sales and marketing team. Despite this, there are significant advantages from these campaigns – even if you still retail a physical product from a high street location.
Each direct to customer campaign is managed in-house
This cuts down on costs and fees associated with traditional retail models. These savings can then be passed directly on to your customers. Therefore this makes DTC marketing more affordable for you and the client gets a better deal than they may otherwise have done.
Direct to Customer marketing gives you far more control
Brands marketing direct to customer have deeper insights into customer journeys and how their sales are arriving. This level of control allows brands to find opportunities to personalise and integrate content and tailor the user experience.
Digital responsiveness enables immediate interaction
Since direct brands do not have to manage an actual storefront, your focus can always be on digital services to serve customer needs. This allows you to provide a fully responsive service.
Data Management and Analytics
Direct to client marketing allows your brand access to the entire sales pipeline, giving rich insights into customer interactions. This opens the analytics from sales to optimize any future marketing efforts. We cannot stress enough how valuable analytical data is for your future revenue.
Major advantages of direct to customer marketing
Due to the nature of direct to customer marketing, brands have a wealth of data at their fingertips. Therefore, this data unlocks incredibly detailed customer profiles and drives individualised marketing campaigns. All this data allows targeting specific audiences. It means brands can build relevant high-value offers, like discounts and personalised incentives.
These offers can be delivered to audiences on site or app, optimised in real-time and based on audience insights.
Social media marketing is usually assumed to be the major factor in direct customer purchases, but that’s not entirely true. According to varying market research over 60% of users have not made purchases directly via social media. In actuality the value of social media for marketing lies in engagement, building brand trust, and increasing reputation.
Mobile direct to customer marketing
Smartphones are now the primary device on which to access digital content. Brands even go so far as to create their own apps, plus websites are now designed to be fully mobile responsive. Even for brands that have not entered the custom built app market, mobile marketing is still the single most valuable marketing channel. Consumers on average spend nearly three hours each day on their mobile devices.
Outsourcing your direct to customer marketing
If you are unable to engage directly with your customers, it is worth partnering with a digital marketing agency. They help brands build engagement by handling data analysis data and forming strategies. We have a strong record in using valuable client data to formulate customer specific goals. This allows you to concentrate on your business which saves you time and your customers money. Win win!
If you’d like to learn more, or find out how Drop_ can help your business, get in touch.