Luxury brand Hot Octopuss needed a full eCommerce refresh. Their brand was strong, but conversion rates were low and they were losing organic traffic by the day. Our first job was to optimise the checkout process which led to an immediate 25 % increase. We then set to work on Organic traffic, giving the site a complete SEO overhaul that complied with Googles’ latest Penguin update (which had wiped nearly 50% of traffic from the site overnight). With the basics fixed Hot Octopuss are now working with us on a continued journey of web optimisation.