The Institute of Neglected Tropical Diseases (ISNTD) is petitioning the World Health Organization for the creation of a ‘World Dengue Day’ to bring worldwide attention to the disease. They needed support with media strategy and the composition of the campaign on Change.org. We worked with them to create a succinct petition on the platform with video and social updates. We then set to work on a social community management campaign designed to identify influences that could help give the campaign organic reach. The petition reached 1000 signatures in its first week and 10,000 signatures within two months. All objectives were hit one month ahead of schedule and 20% under budget.
