Careers training brand Leconfield needed a microsite fast to underpin their promotional activities. As a start-up business Leconfield were yet to define their identity so we used our fast-discover process to quickly identify their brand pillars and hook and identify their target audience. Timeframes were tight, but within a week we delivered a mobile optimised microsite with brand identity, video and a fully GDPR compliant email opt-in that saw a 10% conversion on site hits from day one.
