Net-a-Porter were looking to deliver a campaign to identify ‘Tech Hires’ for their eCommerce department. Using a developer’s forum called ‘StackOverflow’ they needed to create an offer and ad set that specifically resonated with this hard-to-hire group. We worked with the leadership team to identify the key benefits and tested them with an internal employee group. We used this feedback to help define the job ads, StackOverflow company page and external banners (each of which was contextual to a certain type of hire). The campaign ran for 3-months and the highest performing ads delivered application at three times the expected rate.